Jacquemus embraces elegance with “La Croisière”: an intimate and spectacular show

On January 26, 2025, Simon Porte Jacquemus unveiled his new collection "La Croisière", an exceptional show that made a lasting impression with its refined aesthetics and avant-garde approach. Presented in a historic location in the 16th arrondissement of Paris – the apartment of Auguste Perret, the emblematic architect of French modernism – the show celebrated a sculptural, structured, and decidedly couture fashion.

An intimate setting for a sophisticated collection

True to his love for atypical stagings, Jacquemus opted for a minimalist and architectural decor, reflecting his collection. Auguste Perret's apartment, with its geometric lines and raw materials, offered a cozy and elegant atmosphere, contrasting with the vast landscapes often chosen by the designer for his previous shows. This new approach marks a more mature and couture turn in the designer's universe.
On the runway, 41 impeccably tailored silhouettes paraded, showcasing plays of volume, architectural cuts, and a signature color palette: passionate red, bold polka dots, and graphic stripes. The Mediterranean inspiration, a common thread of Jacquemus' style, here blended with a more structured vision, flirting with the world of haute couture.

A 100% iPhone-captured show: Jacquemus innovation

If the aesthetics of the show impressed, its staging also marked a technological turning point. For this presentation, Jacquemus made the bold decision to film the entire show with iPhone 16 Pro Max. An unprecedented initiative that fits into modernity and proves once again the designer's ability to push the boundaries of fashion and digital. These images, captured from a more natural and immersive angle, bring a new dynamic to the way shows are perceived and consumed by the public

A star-studded front row for an unforgettable moment

As always, Jacquemus attracted an impressive list of celebrities who came to witness this unique moment. Among the notable guests were Pamela Anderson, Audrey Tautou, Carla Bruni, Laetitia Casta, François Civil, Tyla, Central Cee, Tina Kunakey, and Charlotte Cardin. The front row perfectly embodied the spirit of the house: a mix of iconic figures from fashion, cinema, and music.

Tyla, in particular, made a sensation in a semi-transparent dress by Jacquemus, redefining the concept of the "naked dress." An outfit that quickly set social media ablaze, once again proving the cultural impact of the designer.

An evolution towards more sculptural and couture fashion

With "La Croisière", Jacquemus proves that his universe is evolving towards increased sophistication while remaining true to his sunny and poetic DNA. The sharp cuts, bold volumes, and revisited Mediterranean inspirations mark a turning point in his work, flirting with an almost architectural approach to fashion.
This show also marks the grand return of Jacquemus to the official Paris Fashion Week calendar, after several seasons of off-schedule presentations. A return that did not go unnoticed and confirms the creator's essential place in the contemporary luxury world.
With "La Croisière", Simon Porte Jacquemus continues to reinvent fashion by blending innovation, poetry, and couture, proving once again that his ascent is far from over.
 

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