Jacquemus presents "La Croisière": an innovative fusion of fashion and technology

On January 26, 2025, Simon Porte Jacquemus will make a notable return to Paris Fashion Week with his show titled "La Croisière". After several years of absence from the official calendar, the French designer is set to surprise the fashion world by offering a unique experience that combines intimacy, iconic architecture, and technological innovation.
For this presentation, Jacquemus has chosen an exceptional setting: an apartment designed by French architect Auguste Perret in the 1930s, located in the 16th arrondissement of Paris. This venue, never before used for a fashion show, offers a panoramic view of the capital and reflects the minimalist and poetic aesthetic dear to the designer.
 

An unprecedented technological approach

What truly sets this show apart is the exclusive use of iPhones to capture the event. In partnership with Apple, Jacquemus will integrate about fifteen iPhone 16 Pro Max devices into the scenography, allowing the show to be filmed live and this immersive experience to be shared with a global audience. This initiative recalls the brand's beginnings, where Simon Porte Jacquemus used his iPhone to share moments of his daily life and work, thus strengthening the personal connection with his followers.

An intimate and exclusive experience

Unlike the brand's previous grandiose shows, "La Croisière" will be presented in front of a select audience of 45 hand-picked guests. This intimate setting will allow guests to experience the creations up close, while highlighting the architectural details of Perret's apartment. Jacquemus' last appearance at Paris Fashion Week dates back to January 2020 for men's fashion and March 2019 for women's fashion. Since then, the brand had chosen to present its collections outside the official calendar, in emblematic locations such as Villa Malaparte in Capri or the gardens of the Palace of Versailles. This return marks a new stage in the evolution of the house, which continues to push the boundaries of creativity and innovation. 

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A harmonious fusion of fashion and technology

By capturing the show entirely using iPhones, Jacquemus once again demonstrates its ability to innovate and surprise. This approach highlights the growing importance of technology in the fashion world and offers a new perspective on how shows can be shared and experienced in the digital age.
With "La Croisière", Jacquemus is set to offer a unique experience that harmoniously marries the intimacy of a historic location, technological innovation, and the bold creativity that characterizes the brand. This show promises to redefine the standards of fashion presentations and leave a lasting mark on the industry.

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